NetSTAR

TOKYO May 18, 2010

　TOKYO—May 18, 2010—NetSTAR, Inc., Japan’s premier developer of URL filtering product technologies and services, today announced that they will provide access log analysis services to Video Research Interactive (VRI) for use in their mobile Internet usage data service, Mobile Media Measurement (M3). NetSTAR will add Yahoo! Mobile sites to its filtering criteria processes, which have been analyzing iMode sites since 2009.

M3 is the ASP service provided by VRI to analyze mobile Internet usage. This commercial service has many applications, such as planning for mobile Internet advertising by comparing access trends between a customer’s site and their competitors, and creating visitor profiles. In 2009 VRI released a version of this service for NTT DoCoMo iMode users, and in April of this year they released a version for Yahoo! Mobile users. NetSTAR has been providing VRI with access log analysis services from the beginning but has widened its range of sites to categorize to keep pace with VRI’s service expansion of M3.
　M3 uses VRI’s mobile site access logs to create site-view statistics by day, time of day, user profile, domain name, site name, and site genre.
　NetSTAR provides the category analysis necessary to display statistics by site genre. NetSTAR regularly receives mobile site access logs from VRI, analyzes them, and assigns them to a view analysis category. These categories are more useful than the domain name or site name for helping M3 users understand the content of sites without having to personally visit each site.

　NetSTAR provides companies, families, and mobile phone operators with URL lists and related technology, with up to 77 filtering categories that cover most illegal and harmful sites. 　
　The view analysis categories, on the other hand, provide a comprehensive coverage of primarily general information sites. These categories cover 65 fields, including portal sites, weather, and news, and traffic information. VRI’s mobile site access logs are first automatically categorized using the proprietary NetSTAR URL Categorizer system, after which a researcher visually confirms the content before final placement in a view analysis category.
　For details on M3, please see the Website at http://www.videoi.co.jp.

　NetSTAR will continue to collaborate with various partners in an effort to provide the global community with safe Internet access across a wide variety of platforms.

View analysis categories (Japanese Only)
Please see the reference materials regarding the view analysis categories. 

About NetSTAR, Inc, and URL Lists
　NetSTAR specializes in the development of URL filtering software and services, and in the collection, categorization, and delivery of URL lists. NetSTAR URL lists are used by all mobile phone and PHS phone operators in Japan (*1), and a number of market-leading corporate-use products like InterSafe WebFilter by Alps System Integration Co., Ltd., and InterScan and WebManager by Trend Micro Incorporated. Recognized for their high performance and low false positive rates, NetSTAR products are number one (*2) among large companies with strict quality requirements, including approximately 60% of prefectural governments, 40% of central governments, and 40% of the companies in the Nikkei Excellent Company Ranking. NetSTAR also has a greater than 40% share of the market nationwide. (*3)  
　NetSTAR's URL lists are now being used in security appliance products and routers for small- and medium-size businesses, and many individual customers are using them through our home-use filtering services. NetSTAR’s URL lists are recognized for their general applicability, quality in collection and categorization processes, and reliability of distribution, and they are the de facto standard in the industry.  
http://www.netstar-inc.com/index.html
　Note:1. NetSTAR distributes new lists daily for use in the filtering systems of NTT DoCoMo, KDDI, Softbank Mobile, WILLCOM, and EMOBILE, Ltd. 2. Based on NetSTAR's research. 3. According to Fuji Chimera Research Institute.

For queries about this press release, URL lists, and partnerships
NetSTAR, Inc., Sales Department OEM Sales Division
E-mail: oem_sales@netstar-inc.com

* NetSTAR is a registered trademark of NetSTAR, Inc. Other product and company names are the registered trademarks of their respective companies.